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		Aqua Silk® Body Moisturizer Product Packaging
	Packaging Design	Aqua Silk body moisturizer is an innovative cloth you wipe on wet skin providing the quickest, most luxurious way to smoother, softer, silkier skin.

Invented to respond to the consumer's growing demands for convenient "all over" body moisturizing products, Aqua Silk cloths fulfill the increased awareness that moisturizing should occur on the skin when wet. The 12 individually pouched moisturizing cloths are formulated to be used at the moment the skin is most absorbent—right after the steam and heat of a bath or shower has opened the pores. We were retained to evolve the current brand identity into a more distinctive and elegant look and feel, and integrate this new look into the packaging and in-store promotion. Our packaging concept captures the essence of the Aqua Silk brand, focusing on its aesthetic appeal, innovative concept, and general usefulness. The product is packaged in a convenient resealable, waterproof "hang in shower" pack. Consumer's reviews were very favorable. Qualitative and quantitative concept and product tests conducted across the country resulted in an extremely strong interest in both the concept and the product after use—confirming the high appeal of a convenient, yet effective after-shower moisturizer. Aqua Silk® is a registered trademark of its respective owners