Club Méditerranée World Market Positioning   Brand Identity Established over 50 years ago, Club Med has earned international recognition through an innovative concept of luxurious holidays in dream locations all over the world.     We created the brand identity program to bring the unique Club Med lifestyle into people's everyday lives through a range of licensed products available at retail. Club Med World segment appeals to the mainstream travel enthusiast and reflects multi-cultural diversity, discovery, and relaxation within the family-oriented "world village."