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Gazelle Beauty Center and Day Spa
Notorious Magazine Advertising & Photography
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Advertising |
Gazelle is one of the first salons in New York City to develop a cosmetics line devoted solely to the needs of the woman of color.
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Design Latitudes was retained to design, photograph, and produce an advertising campaign to run in Notorious Magazine as well as a direct-mail catalog targeted to the consumer.
We created an elegant and unique solution that would foster the product's growth beyond its initial African-American market while not excluding any race or skin tonebringing to life the Gazelle concept, "For a New Color of Woman."
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